Sean personifies the demographic every corporation in America wants to reach: – young, bi-lingual, and bicultural American millennials. His love of music and the culture of his native Mexico drew him into the Latin entertainment business when he was only 18 years old.
His first entertainment job was with KSSE – Super Estrella radio station in Los Angeles, where he attended his first music festival, “Reventon Super Estrella Concert Festival.” This event defined his career choice and helped him develop his expertise further in concert production and promotion, experiential marketing, radio marketing, and out-of-door advertising.
Sean’s technological knowledge and training help him stay abreast of the latest advances in social media marketing and digital media exposure for the artists and companies he works for. He has worked with clients including Univision National Broadcasts, Telemundo National Broadcasts, Entravision (Super Estrella), Univision Radio, Latin Grammys, Estrella TV 62, and MTV tr3’s CH 63.
In 2012, Sean and ACA Marketing expanded their network to Mexico as concert promoters and International talent booking brokers with several international acts such as Alejandro Sanz and consulting for other promoters for acts such as Laura Pausini and Miguel Bose.
Sean has honed his ability to multi-task and handle whatever is thrown his way, as evidenced by the dozens of concerts and music videos he has produced. The experience he has gathered enables him to handle all aspects of production, marketing, and promotion. He has a proven track record for creating successful marketing strategies and public relations for each event, working every social media angle, acquiring top talent, and acting as a liaison between talent and corporations. His calm, under-fire demeanor is essential to his success, and no one is better at finding workable solutions to the problems and obstacles that inevitably come with live events.
Sean joined the team at ACA Marketing in 2007, and together, they are providing unparalleled expertise and success in virtually all areas of the Latin music business.
Sean’s Favorite quote is “Deserve your Dream” – by Octavio Paz.