About Event
ACA is a pioneer of music programs for large corporations seeking to reach latin youth #millenials this is demonstrated with the longest running latin alternative rock Battle of Bands program that was created for client Budweiser in 2000. The program lived on until 2006 when Alcohol Laws did not allow for events to be sponsored like this. Sprint was the continuing Sponsor for the final two years of this program which ended in 2007. This program was the first of its kind in the USA.
It consisted a concert series (6 per year) of battling bands across multiple venues in southern California featuring one internationally known Latin Alternative Rock band as the events headliner.
The winner of the battle of bands program had the opportunity to record their album and get signed on a label as well as thousands in cash prizes, and tons of merch and gear from sponsors such as Vans, Fender, Gibson, Nike and many more.
Creative Services
- Marketing
- Experiential Marketing
- Event Management
- Audio Visual Production
- Talent Relations
- Sponsorships
- Public Relations
- Visa Processing
- Promotions
Budget $250,000 to $500,000
- Sprint
- 2006
- Case Study
- Audio Visual Production, Event Management, Experential Marketing, Marketing, Promotions, Public Relations, Sponsorship, Talent Relations, Visa Processing
